Apple’s iPad has dominated the tablet scene for a long time, and given its construction and familiar operating system and overall ease of use, it is understandable. However with Android manufacturers starting to introduce cheaper and more powerful Android tablets, like the new Nexus 7, it is not surprising that Apple’s market share for tablets has been chipped away, and a new report by Strategy Analytics has shown that Android’s tablet market share has grown to 67% in the second quarter of 2013, while Apple’s market share has fallen to 28%, with Microsoft falling to 4.5%.
Of course Android’s tablet market share is the combination of a variety of manufacturers from Samsung, ASUS, Google, Amazon, and etc., so it isn’t surprising that their combined market share is that high. According to Strategy Analytics Director of Tablets, Peter King, he attributes Apple’s decline due to lack of new models introduced in that quarter. Apple’s iPad usually sees refreshes early in the year, but with the last iPad model being introduced late last year along with the iPad mini, we expect that new tablets to be introduced around the same time later this year, so perhaps Apple’s numbers will change then, but for now Android appears to be dominating.