For starters they have support from all the leading credit cards, and for users who don’t have access to credit cards either because they’re not allowed one or if they’re not of age, Microsoft is boasting that they have more mobile operators behind them to support mobile operating billing, at least compared to Google Play! This is pretty handy especially in countries where owning a credit card is not the norm, and by having alternative payment methods, this makes it easier for developers to sell their apps, and for end-users to access paid apps.
Microsoft’s partnership with Alibaba and the company’s Alipay in China has also reportedly seen an increase of tenfold in app purchases when introduced. Pretty compelling but what do you guys think? Is this a small piece of the bigger picture or is this really a feature worth boasting about?