Having dropped to just 8.3 million subscribers in the first quarter, this is a far cry from its previous all-time high of 12 million active subscribers back in 2010. It goes without saying that World of Warcraft cannot sustain itself forever – nothing can, so for its numbers to dwindle slowly but steadily is a natural process that even the most battle hardened fan should come to accept and perhaps, move on to a different game in due time. Reuters mentioned that “Activision executives told analysts they expect Warcraft subscriber figures to dip further in coming months as the fantasy-action game continues to lose users to similar, free-to-play games.”