There is one niggling question that needs to be answered – how will these smaller models (that are still relatively large compared to most homes that tend to stick to 46” or so TVs) fare compared to the big bad $39,999 MSRP 85S9 UHD TV model? Hopefully we will see a steep price drop to fuel a strong and fast growth of such a TV, and anything that is under $10,000 would certainly be more than welcome. We do wonder when will Samsung be a stiff competitor to the curved OLED TV market, where LG Display looks set to take the lead at the moment. [Press Release]