The US’s Family Online Safety Institute, however, begged to differ, having informed the BBC that the graphic nature of the violence involved would mean that such material had “crossed a line”. Stephen Balkam, the chief executive of the US’s Family Online Safety Institute, said, “Personally and professionally I feel that Facebook has got this call wrong. “ Not only that, charities in the UK have also asked Facebook to reconsider its stance, touting that such material could eventually result in long-term psychological damage since you had no idea who would be watching the one-minute long video that depicted a woman being beheaded by a masked man.