The winner of the auction remains anonymous and will be entitled to a one hour coffee date with Tim Cook at a time and date that both parties have agreed upon. The winner is also allowed to bring one guest and the time will be capped at 1 hour, indicating that this will indeed be one of the most expensive coffee dates to date, and they will also have to pay for their own travel and accommodation if they are travelling in from another state or country.
It has been stated in the past that apart from Apple fans who probably did bid for the opportunity, other possible bidders include startup companies who want to pitch their business, product, invention and etc. to Tim Cook, but we’re wondering if they had half a million dollars to spare, couldn’t they find a better use for it rather than gamble on the off-chance that Cook will accept their proposal? Oh well.