Do you think that the Whopper from Burger King is your favorite fast food burger? If you have answered in the affirmative, then you will be pleased with this new time saving device (if you can call it that) as part of its 50th anniversary celebration in Puerto Rico. The fast food restaurant chain was working with DLC/Ogilvy & Mather, where they have dubbed this the “Hands Free Whopper.” By falling back on their CRM database, the company managed to identify 50 of their most loyal customers, sending each of them one of these handsfree kits that you can check out in the video above.
Hmmm, something tells me that when you are talking about your most loyal customers, unless they drink Diet Coke and indulge in plenty of exercise every week, chances are this particular group of people are not exactly the thinnest ones around. Still, it is an interesting contraption to wear, although it looks weird and you might feel a little bit awkward in the beginning as though you were wearing a baby’s bib when the Hands Free Whopper solution is worn.