The legal battle between Samsung and Apple have been going on for years now. While Apple might have worked out a licensing deal with HTC, we have to wonder what’s taking so long for Samsung and Apple to reach an agreement? Could it be that both companies consider themselves archrivals and will fight to the bitter end? Or could there be another reason behind why neither company has managed to come to an agreement of sorts? While the legal strategy behind both Samsung and Apple are not clear to us, Miami US District Judge Robert Scola seems to think that the reason behind Samsung and Apple’s disability to reach an agreement is simply because neither party has an interest in doing so.
He accused both companies of having “no interest in efficiently and expeditiously resolving this dispute”, and instead referred to their legal dispute as a business strategy. What sort of strategy you ask? Well having products being banned from going on sale is hardly a good strategy, but at the same time both companies are generating a lot of buzz from the legal proceedings alone, which we guess is PR of sorts, albeit rather costly. In fact there are some out there who have gone from simply thinking “Android versus iOS” to “Samsung versus Apple”. What other business strategies do you think Samsung/Apple might have planned from this, assuming that really is the case?