T-Mobile iPhone Launch Day Was “Gangbusters”

Six years ago on 29th June, 2007 the original iPhone came out, AT&T was the only carrier in U.S. that had it exclusively. The carrier was stripped of its exclusivity when CDMA iPhone 4 was released on Verizon. T-Mobile has never officially carried the iPhone, but since last week, it does. April 12th saw the iPhone 5 being launched on T-Mobile, a day that was “gangbusters” according to the CMO.

Mike Sievert, the Chief Marketing Officer of T-Mobile said that they experienced lines out the door on launch day at nearly all of their 3,000 stores across the U.S. Sales are off to a good start, which are no doubt vital to the rebranding efforts of T-Mobile. It recently announced the all new Un-carrier plans as well as rolled out its 4G LTE network in seven markets. T-Mobile is already advertising iPhone 5 on its network in TV ads, they’ll be launching ads in print and digital mediums soon. Took T-Mobile long, but its finally in the iPhone game. Wonder what the lines outside their stores across the U.S. will be like when they get the next generation iPhones?

Adnan Farooqui
Categories: Cellphones
Tags: 4g lte, AT&T, iPhone, T-Mobile, Verizon