For the uninitiated, we probably have no idea what goes on behind the design process when creating a new product. For most of us we probably think it’s an easy job, although in reality there’s a lot more behind the process than we think and if you’re wondering what the designers were thinking when they designed the Samsung Galaxy S4, think no more. The South Korean company has released a video as part of its “design story” series in which Samsung shares some of their design process, revealing what the designers were thinking while creating the company’s latest flagship phone. Of course a lot of flowery words are used in the process, some of which may or may not be an exaggeration, but in any case if you’re a Samsung fan and you want to “understand” where your phone came from, this video is probably for you.