Rockmelt for Web launched earlier today. The company touts it as a completely new way to navigate the web. It is in invite only beta at the moment, though current Rockmelt iOS and desktop users will be the first ones to have access to the new Rockmelt for Web. A couple of months ago the iOS app was updated and it was able to bring a beautiful stream of content from the user’s favorite websites and people, while still allowing them to use it as a browser. Building on that, the company has brought the idea over to desktop, but in an entirely different way.
You see, Rockmelt for Web is not actually a new browser. Rockmelt.com is now a visual stream which will pull content from the user’s favorite websites and people. The stream is highly personalized with great social integration, users can recommend content and their friends can react and comment on it. They can also @mention their friends, pivot on people and hashtags, explore categories and new sources. The experience is highly interactive, the company says they’ve pushed the boundaries of HTML5 and Javascript to deliver a very interactive app-quality experience.
Filed in ..