Nokia’s CEO Plans For Windows Phone To Hit 10% Market Share By Going After Blackberry’s Customers

So we recently reported that according to a Kantar World Panel report, Windows Phone is sitting at 4.7% market share in the smartphone operating system market for the US. Considering that Nokia has pretty much put all their proverbial eggs into the Windows Phone basket, we guess we’re not surprised to hear the Finnish company’s CEO, Stephen Elop, reveal that their short term goal for Windows Phone would be for it to hit the double digit mark. Speaking to The Guardian, Elop was quoted as saying, “When we think about the milestones along this journey we are very focused on first getting to a double-digit market share, talking about Windows Phone collectively.”

The plan to reach that goal involves going after some of Blackberry’s 80 million customers, but he did state that this would mean big changes, especially to Blackberry’s corporate customers who might lose their investment in Blackberry’s BES system if they were to make the jump to another platform, such as Windows Phone. Unfortunately Elop did not state how long he thought Windows Phone would take to hit the double digit mark, but hopefully soon rather than later. What do you guys think? How long do you think it will take for Windows Phone to hit 10% market share globally?

Tyler Lee
Categories: Cellphones
Tags: Microsoft, Nokia, Windows Phone