The Google Play redesign is intended to improve the experience users have with it by providing a simpler layout and easier ability to discover content. The layout now use a lighter background and larger images with their respective cards and will automatically group similar content in order to help users discover related content. The further down you scroll, the more recommendations Google will offer you, giving you a lot of content to explore.
Not only has the layout seen an improvement, but also Google’s checkout process has received a more simplified process to help users enjoy their newly purchased content in as little time as possible.
The new Google Play store has started rolling out and will be made available to all Android users running Android 2.2 and above around the world over the next few weeks.