Those of you were currently attempting to build a social media empire in Pet Society, The Sims Social and SimCity Social on Facebook can just stop playing those games right about now as EA has announced it will be pulling the plug for those titles on June 14. EA claims the reason for the closing of these three titles is due to each game failing to maintain a significant audience.
EA issued a statement to its fans in reference to the upcoming closure of Pet Society, The Sims Social and SimCity Social:
Today we are informing players of the difficult decision to retire some of our Facebook games: The Sims Social, SimCity Social and Pet Society.
After millions of people initially logged in to play these games, the number of players and amount of activity has fallen off. For people who have seen other recent shutdowns of social games, perhaps this is not surprising.
EA will continue to deliver popular titles for Facebook, most notably games from PopCap, including Bejeweled Blitz, Solitaire Blitz and the recently announced Plants vs. Zombies Adventures.
It’s interesting to see games published onto Facebook by EA haven’t been performing as well as PopCap published games. This just goes to show the EA-acquired company seems to know more about its social media audience better than EA does.