With the launch of Blackberry 10 and its accompanying devices like the Z10, we would have thought that Blackberry would be pushing hard to ensure that it manages to cover as much ground as possible. However that does not seem to be the case and according to CEO Thorsten Heins in an interview with CBC, it has been revealed that Blackberry will continue releasing new Blackberry phones running on Blackberry 7, the company’s older operating system. Granted this will probably not be their main focus as the availability of these Blackberry 7 phones will only be available in certain regions, presumably countries such as Indonesia where Blackberry devices are incredibly popular.
Considering that the Z10 is priced as a flagship device, there is a good chance that there are some regions where the price of the handset is simply out of reach for some, meaning that Blackberry 7 devices will be able to help RIM cover the low-end and emerging market segment. We’re not sure how long Blackberry plans to keep churning out Blackberry 7 products, but we guess we can’t expect them to completely cut out Blackberry 7 from the get-go, can we?
Filed in BlackBerry and Blackberry 7.
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