Known as the Netflix Cloud Prize, it intends to challenge “developers around the world to do their very best to improve the features, usability, quality, reliability and security of computing resources delivered as a service over the Internet.” There will be 10 categories to “fight for”, so to speak, where they will be judged by a panel of experts including Amazon.com CTO Werner Vogels, Thoughtworks Chief Scientist Martin Fowler, Strategist Simon Wardley, Telx SVP Joe Weinman, University of Aarhus Developer Training Expert Aino Corry and Netflix Cloud V. If you look at it, this is a great way for Netflix to gain an upper hand over its competition and consolidate its position at the top, considering $100,000 would be a drop in the ocean if the improvements could help them reap millions of dollars down the road with high tech innovative cloud solutions. [Press Release]