The BLU Life One comprises of a solid aluminum body, sporting an IPS 5” HD display with Gorilla Glass 2 protection, a 13-megapixel shooter at the back that does HD video recording, a 5-megapixel camera in front, 16GB ROM, 1GB RAM, and a microSD card slot, retailing for $299 a pop.
As for the BLU Life View, this will fall under phablet category with its IPS 5.7-inch HD display, accompanied by a 12-megapixel autofocus camera at the back with LED flash, 16GB ROM and 1GB RAM, in addition to a microSD memory card slot for expansion purposes. It too, will retail for $299 unlocked.
Last but not least would be the BLU Life Play that will target a stylish and younger generation, where its slim 7.9mm design will hold an IPS 4.7-inch HD display, an 8-megapixel autofocus back camera, 4GB ROM, 1GB RAM, and a microSD memory card slot. The BLU Life Play is the most affordable of the lot at $229 a pop, unlocked. [Press Release]