In an interview today BlackBerry CEO Thorsten Heins revealed that the company will release four new smartphones this year, including a new ‘exciting’ flagship phone around the holidays. He said that he can’t say much about it at this point in time, but it is going to be a flagship device and will take BlackBerry 10 to a whole new level in terms of user experience. He did add that he wasn’t entirely sure if this new flagship device will be out by the end of 2013.
Later this year the company will release a midtier device, that too was confirmed by the BlackBerry CEO. He says that the company’s ultimate goal is to expand its product portfolio to offer three tiers of smartphones, presumably at varying price points. These three tiers will include devices that have full touchscreens and full QWERTY keyboards. They’ll have screen size similar to that of Z10 or the Q10 so that developers can build apps that are supported easily by all future devices. These statements come a day before the official launch of BlackBerry Z10 in U.S., where reportedly the preorder volume is under expectations.
Filed in . Read more about BlackBerry and BlackBerry Z10.