Blackberry has announced it will not be releasing entry level Blackberry 10 devices in 2013. This was stated by Stephen Bates, the Managing Director for European BlackBerry. Blackberry 10 devices are now set for a launch in 2014.
“We’ve brought out these high-end devices as a as a statement of intent – to demonstrate vividly the new BlackBerry. Our intention is to evolve that portfolio to enter the mid-tier. But we don’t see us getting to the entry level tier for some time; certainly not this year. Based on the great sales we’ve had over Christmas in the UK there is a demand for the entry level BlackBerry and we don’t want to give that up so we’re going to continue with Curve and the entry level as we bring BlackBerry 10 down through the mid-tier and eventually into the entry level.” Stephen Bates said
Stephen Bates also revealed that the company’s focus will remain on the Blackberry 7 and 7.1 devices. The devices will have OS7. Consumers will now have to stick with Blackberry curve if they need an entry level Blackberry.
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