Of course, this is in direct contrast to what we have heard from HTC most of the time, where they kept on referring to the HTC M7 (with CEO Peter Chou himself doing the same). Of course, there is always the possibility of the HTC One electronic sign being a kind of general promotion for the entire One series, but since the name HTC One has been rumored for some time already as the Taiwanese company’s new flagship device, it could also mean the HTC M7 will ditch the code name when it hits the market, and being marketed as the HTC One would make it easier to remember (and hopefully, sell).