Apple did alert their developers recently that they have created the service so that it would be a whole lot easier to promote apps with URLs that will not be too taxing on our brains, although these URLs had more or less remained hush hush until they were displayed for all and sundry to take note of at yesterday’s Super Bowl game. As mentioned, the AppStore.com URLs will be generated automatically, and they can also link to individual apps or to a developer’s landing page. These links work by redirecting to whichever country’s App Store a user is linked to, with the option to linking to Mac App Store apps through a slight modification of the URL.