It has been said for a fair number of times that hydrogen fuel cell-powered cars could very well be the future of the automobile (and not flying cars, although that would definitely be a highly desirable mode of transport), and Ford, Nissan, and Daimler firmly believe in that vision. In fact, it is said that all three of them have committed to one another to roll out an affordable fuel cell car for the masses by the time 2017 rolls around, clearly making this one of the more bold goals towards hydrogen in vehicle use to date.
This will certainly add to the momentum where Toyota and BMW recently partnered with one another to develop fuel cells and a new sports car, while Daimler and Ford do have a joint venture known as Automotive Fuel Cell Corporation to date. As for Honda and Hyundai, they have decided to fly solo when it comes to having a working prototype of fuel cell vehicles that they can call their own. Good luck guys, I am quite sure that the industry is looking at all of you closely.