“It dropped to $520.30 at the close in New York on Jan. 11 and has lost 26 percent from a September record,” it said. Apple has yet to release a statement to confirm the reports. If the rumors are true, then perhaps the iPhone is indeed losing its “cool factor.” But on a different perspective, the move could also signify that Apple is preparing for a major launch, perhaps a cheaper iPhone, or an iPhone 5S or even an iPhone 6. Take these rumors with grain of salt, though.