Survey Shows That iPad Still Accounts For 87% Of Tablet Web Traffic

With the introduction of more affordable and powerful Google Nexus tablets, and tablets like Amazon’s Kindle Fire HD, you would think that Apple’s iPad presence on the web could be taking a hit and could see its numbers replaced by its competitors. Interestingly though according to analytics company, Chitika, it seems that the iPad is still dominating web traffic as far as tablet activity is concerned. Based on their survey of North American users, for every 100 views on the iPad, there are about 4.88 on Amazon’s Kindle Fire, 1.22 from Google’s Nexus tablet range, and 3.04 for Samsung’s range of Galaxy tablets, resulting in about 87% of web traffic in North America from Apple’s iPad alone.

However since many tablets are bought as gifts during Christmas, it should be noted that Chitika’s report did not take Christmas sales of tablets into account, although the company claims that they will be revisiting the numbers soon and determine if the Christmas sales had any impact on the market. In the meantime what do you guys think? Google’s Nexus offerings are just as powerful and cheaper, are you starting to see more Nexus 7 tablets these days, or are iPads still dominating the scene based on your location?

Tyler Lee
Categories: Apple, Tablets
Tags: iPad, survey