However, the London Fire Brigade points out that people should dial 999 to report emergencies since the Twitter feed is not monitored round the clock. Statistics show one out of five in the U.K owns a smartphone and that traditional forms of communication are declining in popularity, with the overall time spent talking on the phone falling by five per cent in 2011.
“With over a billion people now using Facebook and half a billion using Twitter, it’s quite clear that social media is here to stay,” said Rita Dexter, the Deputy Commissioner of the London Fire Brigade. “The London Fire Brigade is the biggest fire service in the country and we think it’s important to look into ways to improve how we communicate with the public and how they can get in touch with us.”