Customers can rent Soine-ya Prime’s employees and ask them to sleep with them, go out on a date, have them clean your house – simple cleaning that is, eat with them in the restaurant, and even ask them to cook provided that the ingredients are ready. The point here is to just rent someone who can accompany women, especially during lonely times. Women have bigger emotional needs, so the wholesome service sounds right. Soine-ya Prime says that its inspiration is taken from the television drama show Shimshima, a TV show about a woman who happens to have some trouble sleeping after a divorce. The drama’s famous catchphrase says, “”Sleeping with men makes women stronger.”