Not to be outdone with Google’s recent warm holiday greeting topped with Happy Holiday cards, Apple is publishing a new TV commercial for its latest tablets – the iPad 4 and the iPad mini. And being the simplistic company that Apple is, they’ve chosen to highlight Facetime on both tablets, and asked a talented girl to sing the classic hit “I’ll Be Home for Christmas” to her grandfather.
In the short and simple video, the girl dumps the Bing Crosby-ish theme of the song and revives it to an almost Hawaian-style holiday cheer, thanks to her good voice and ukulele. Pairing both iPads also connotes a hidden message that Apple has been trying to express, that is, that the iPad mini, in spite of its smaller size, does not compromise on features and is not too far from its larger iPad siblings. The 30-second video ends with an Apple logo and some snow.
Filed in iPad mini.
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