“Next year we are going to bring some production to the U.S. on the Mac. We’ve been working on this for a long time, and we were getting closer to it. It will happen in 2013. We’re really proud of it. We could have quickly maybe done just assembly, but it’s broader because we wanted to do something more substantial,” Cook said. The CEO says that Apple is going to invest $100 million to make it all happen. “This doesn’t mean that Apple will do it ourselves, but we’ll be working with people, and we’ll be investing our money,” Cook added.