Samsung official denies rumors of a 20 percent processor price hike

Now that’s a turn up for the books! A Samsung official has reportedly denied rumors that the company has increased the pricing of the application processors it supplies to Apple. The Hankyoreh, a daily newspaper in South Korea, is reporting that a Samsung official is denying claims that the prices were raised to as much as 20 percent. The official, who doesn’t want to be named, told the newspaper that the prices are usually fixed at the beginning of every year and that the rates cannot be changed easily.

The Hankyoreh’s report is a blow out of the water to Monday’s rumor that Samsung is indeed sabotaging Apple. Rival Korean newspaper The Chosun Ilbo previously reported that Samsung has increased the price it charges Apple for its A-series processors. If Samsung were to raise the price to 20 percent, Piper Jaffray analyst Gene Munster estimates that Apple may eventually shift production to another vendor. “We believe that if Apple were to move to another vendor in the next year or two, they may be able to negotiate better chip prices, which would roll back the impact from the Samsung price increase,” Munster added.

Gene Ryan Briones
Categories: Apple
Tags: Samsung