iPad mini debut appears to be underwhelming

The iPad mini is now available for purchase in the U.S. and in 33 other countries. Now that Apple’s 7.9-inch iPad is officially out, the overall response seems underwhelming. According to Reuters, the iPad mini drew smaller crowds compared to other iPad launches in the past. In Australia, for example, around 50 people waited in line for the iPad mini. The number of people was obviously small compared to previous launches, where the lines would stretch several blocks away.

Around 100 people waited in line outside the Apple stores in Tokyo and Seoul, while the Hong Kong Apple store saw their staff outnumbering the actual people lining up. The iPad mini debut in Europe also saw shorter lines, with around 100 people in Amsterdam and around 50 people in London. Mashable even reported that only one person waited outside the Apple store in New York yesterday, although Hurricane Sandy could be the culprit here. The overall response is interesting. Apple is known for its high-energy launches with hundreds, if not thousands of people lining up for their products. What is your take on this?

Gene Ryan Briones
Categories: Apple
Tags: iPad mini