Apple’s Phil Schiller defends the iPad mini’s price

With the base price of the latest iPad set at $499 for the WiFi-only 16GB model, it puts the tablet a little of the reach for some customers. This is probably where the iPad mini would step in with its price of $329, making it a more affordable option, albeit a less powerful and smaller one. However for those who just need a tablet for reading and light surfing, we guess the iPad mini should be able to get the job done just fine. However it seems that the sentiments of some over the pricing of the iPad mini versus other tablets in its size, i.e. Nexus 7 and Kindle Fire, has recently led Apple’s Phil Schiller to come to the defense of the iPad mini’s price. According to Reuters:

“The iPad is far and away the most successful product in its category. The most affordable product we’ve made so far was $399 and people were choosing that over those devices,” Schiller said.

“And now you can get a device that’s even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that,” Schiller said.

What do you guys think? Can the iPad mini compete with cheaper Android alternatives despite being priced higher?

Tyler Lee
Categories: Apple, Tablets
Tags: iPad mini