Apple warranty ads to be examined in EU?

Before we continue, there is a possibility that Apple might land in some legal woes in the EU, as the EU’s justice chief mentioned that Apple’s advertising of product-warranty practices ought to be examined by all 27 states in the European Union. EU Justice Commissioner Viviane Reding did write to other member countries, asking them to look into whether Apple retailers failed to advertise buyers’ right to a minimum two-year warranty for their range of highly sought after devices like the iPhone and the iPad.

Reding’s letter read, “Apple prominently advertised that its products come with a one-year manufacturer warranty but failed to clearly indicate the consumers’ automatic and free-of-cost entitlement to a minimum two-year guarantee under EU law. These are unacceptable marketing practices.”

In December last year, Italy’s competition agency fined the world’s most valuable company a paltry 900,000 euros ($1.16 million), touting that the fruity company misled consumers by “prominently advertising” that its products will come with a one-year manufacturer warranty. Do you think that Apple should be “punished” more than just a slap on the wrist?

Edwin Kee
Categories: Apple
Tags: Apple Inc, eu