eBay logo redesigned to expand market reach

Consumers’ tastes do change with the times, and it is the onus of the company to keep up with the latest trends – or be the trendsetter instead. Well, eBay seemed to have followed the footsteps of Microsoft by redesigning their eBay logo in order to better reflect marketplace shift. This new eBay logo was unveiled by eBay executive Devin Wenig, hoping to impart the sense that the company is no longer a digital auction house of sorts, but rather, will nudge consumers to see eBay as a full-priced, buy-it-now merchandise entity.

The famous red, blue, yellow and green colors of eBay’s original logo remains, although the letters will be thinner and arranged in a straight line instead of a slightly unaligned approach in the past. Expect the new eBay logo to be introduced across the company’s websites from fall onwards. Wenig said, “The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience.”

What do you think of the new eBay logo?

Edwin Kee
Categories: Computers
Tags: ebay