HTC did warn about a soft quarter when it presented its Q1 results. However, this confirms what the more pessimistic analysts feared. While a gross margin of 25% isn’t catastrophic, it isn’t great either, given that competitors like Apple touch 42% (overall, and 59% on the iPhone). This means that Apple and Samsung have more money to pump back into R&D, industrial design and manufacturing. Over the longer term, this can have huge consequences on HTC’s business.
HTC’s third quarter is expected to be “soft” too, so investors will have to brace again in a few months. With the upcoming announcement of new Apple and Samsung handsets, HTC will face yet another wave of strong competitors. If you haven’t done so, check our review of the HTC One X to see what the fuss is about.
Do you think that HTC can turn the tide against Samsung and Apple?