Google purchases Frommer’s

I can see the new title now – travel the Internet on $1 a day, or something to that effect. After all, we have just gotten whiff that Internet search giant Google has decided to flex their purchasing muscle yet again by picking up the Frommer’s line of travel guidebooks for $151 million, making it the latest addition to their growing collection of publishing content that might just help enhance Google’s position to maneuver them into that of a major online travel broker. This purchase comes approximately a year after Google picked up Zagat Survey for $151 million, where folks go to read up reviews of restaurants, hotels and nightclubs in cities worldwide.

It would be interesting to see just how Google will enhance their portfolio with this latest purchase, and how they will leverage their most recent acquisition. One thing’s for sure, with Frommer’s having possession of a rather detailed dossier on hotels and sights around the world, it might just help Google strengthen their grip on global domination – regardless of whether you are backpacking to some of the most deserted places on earth, or prefer to dive straight into a cosmopolitan society.

Edwin Kee
Categories: General