Lucky for him, after clicking the “buy now” button, he became the new proud owner of the BMW. Apparently the dealership honored the sale, in spite of the fact that it was a mistake. Stadium Cars manager Mike Nokes said the $1 price was an error. Nokes explained that the dealership will usually put up cars for auction on the site with a $1 reserve. The problem was that the buy now option was mistakenly added to the latest one. “I thought, ‘Whoops’, but it is what it is. You can only laugh about it,” Nokes said. “Obviously not an ideal outcome for us as the seller. However, we are firm believers in the auction process and for it to be fair to buyers and sellers alike.” Ouch, that was a costly typo.