Not only that, Beats also looks towards the future by working on a TV launch, although the extremely low margins in the TV market would mean Beats will not embark on this adventure alone, but rather, hooking up with a manufacturer like Samsung in order to roll out a “TV with Beats connect.” The whole idea of entering the TV business was inspired by what Apple offered via their Apple TV, AirPlay and iTunes family, by extending your entertainment experience from a phone to a TV to a tablet and to a notebook.
As for the purported iTunes killer, it has been given the code name “Daisy”, but the battle against iTunes is definitely going to be a tough nut to crack, so something as soft as Daisy might not just have the fight in it to last in the long term. We would love to be wrong on this count though.