Sony to maintain Sony Ericsson logo for a while more?

We do know that Sony and Ericsson have already parted ways where their smartphone partnership is concerned since last year, with Sony Mobile going it solo since then. They have done pretty well for themselves, I say, and to date, their Sony Xperia range of smartphones are definitely worth looking into, and made for a more than decent Android-powered device. Word on the street has it that Sony might just retain the Sony Ericsson liquid energy logo for some time more, at least this is what TechRadar advises. They did talk to an unnamed Sony executive, where they claimed that it was important for consumers to be able to associate with both brands, namely Sony Mobile and Sony Ericsson for the moment.

Needless to say, it is confirmed that the liquid energy logo will be phased out at some unnamed point in the future, but this will happen only when the remaining Sony Ericsson handsets are no longer in circulation. I do say that the logo has some staying power, as it has been clearly ingrained in the minds and consciousness of many.

Edwin Kee
Categories: Cellphones
Tags: Sony, Sony Ericsson