This makeover will come with a promise of making its pages “come alive” through the AR app, where shoppers will be introduced to a wide range of extended content. According to Ikea Head of Global Communications Lena Simonsson Berge, it was a case of “basically one page talking about the fact that the catalog needs a vitamin pill. It was quite open, but one prerequisite was that we wanted to keep the printed catalog as a base. Many other companies would have started this exercise by doing a deep study on how much more efficient this could be totally online, versus paper, but, typical Ikea, we like to do things a bit backwards. We believe in something, and we go from there and see what we could do about it.”
All the more reason to get a smartphone now if you are a huge fan of the Swedish furniture behemoth, no? Image from Engadget.