Remember SwiftKey 3 that was first released in beta in April this year? Well, it turns out that the app is destined to dominate the app kingdom of Android. Following last week’s announcement of SwiftKey 3’s discounted price of only $1.99 from the usual $3.99 price mark, the company is announcing that its app is now the top best-selling paid app on the Google Play Store. But SwiftKey’s Chief Marketing Officer Joe Braidwood said that they are not resting on their laurels just yet. Braidwood notes that people contented of having poor keyboards on their devices is the company’s biggest challenge.
“We know very well that typing on many smartphones and tablets isn’t good enough. People tell us it sucks, but most of them don’t think to demand better,” he said. At the Google I/O keynote yesterday, Google announced that the newly introduced Android 4.1 a.k.a. Jelly Bean will have an improved stock keyboard that will reportedly predict the next word that will be typed. Braidwood, however, said that this is good news for the company, saying that Google’s commitment is parallel to SwiftKey’s vision. “Watch this space, SwiftKey is only just getting started,” Braidwood added.