Asus Taichi’s bill of materials reveal $900 costing

Early this week, we told you about the Taichi laptop from Asus that was announced at the Computex Taipei expo. And we noted that the laptop has dual IPS displays and that it will be as light and thin as the Zenbook Ultrabook series. Today, the Taiwanese publication DigiTimes is reporting that original equipment manufacturers have revealed the Asus Taichi’s bill of materials or BOM, estimated to reach $900. At the Computex 2012, Asus’s  President of Notebook Business Hsu Hsien Yueh revealed that the Asus Taichi’s display design and touchscreen capability costs around $300, but noted that the company is still evaluating the end price of the product.

“If the Taichi has an Intel Core i7 series processor and chipset, another $230 will be added to the cost. And with other component costs – motherboard around $50-60, 6-cell battery around $40, solid state drive (SSD) around $110, chassis and internal parts for $80, and Windows 8 around $90 – the total BOM is estimated to reach $900 excluding shipments,” the sources reportedly said. DigiTimes also noted that the end pricing of the device is usually 130-150% of its BOM, hinting that its pricing could start around the $1,300 mark, and might even go beyond $1,500. So, if you’ve been eyeing on this device, perhaps this report will shed a light into its value.

Gene Ryan Briones
Categories: Computers, Tablets
Tags: Asus