Apple reportedly turns over their entire inventory every five days

Yesterday we reported that Apple’s sales of the iPad Smart Cover netted them an impressive $500 million every quarter, essentially giving them $2 billion every year from sales of the Smart Cover alone! Now whether you’re a fan or a critic of Apple’s products and services, you have to admit that their products are extremely desirable and extremely popular, resulting in long queues outside Apple stores for the launch of devices like the iPhone and iPad, but just how popular are we talking about?

According to a report from research firm Gartner, Apple has an inventory turn metric of 74 which means that Apple turns over their entire inventory every five days, making this a pretty impressive feat for a consumer electronics company. The only company that managed to beat Apple is McDonalds with a 142.4 inventory turn which is basically every 2.5 days. Then again given the popularity of McDonalds, we can’t say that we’re too surprised. Some have attributed Apple’s success to Tim Cook’s logistic skills by streamlining operations by cutting excess costs and built-up stock. What do you guys think? Do you agree with Gartner’s report?

Tyler Lee
Categories: Apple
Tags: tim cook