While the ACCC has yet to make their move, they have urged retailers to raise the issue, and while they can’t comment on their own investigation, they have since released a statement say:
“The ACCC has previously stated that impediments to emerging competition involving online traders is an area of priority […] Competition concerns may arise where traders seek to restrict the discounting of products by way of restrictive arrangements with suppliers. Retailers with concerns should raise them with the ACCC.”
Assuming the ACCC were to pursue this and is successful with their lawsuit, customers who have purchased books through Apple’s iBooks could be entitled to partial refund. We will be keeping an eye out for this, so remember to check back with us from time to time for more updates!