Apple Siri falsely advertised?

Do you think that Apple’s Siri digital assistant is the next best thing since sliced bread? Well, if you thought otherwise, then you might be interested to read on how a New York man will be suing Apple for what he claims are misleading Apple ads that promote Siri’s capabilities, and this was done on purpose, and not due to a lack of research or effort from Cupertino’s part. Frank Fazio of New York filed a class-action suit on March 6 with the U.S. District Court in San Jose, California, touting that Apple’s marketing efforts primarily differentiates the iPhone 4S from its predecessors with Siri, the new voice-activated digital assistant. Frank’s beef with Apple is this – Siri fails to perform consistently or as efficiently as in the advertisement. Read all about his suit here :-

Through an extensive and comprehensive nationwide marketing campaign, Defendant has conveyed the misleading and deceptive message that the iPhone 4S’s Siri feature, a so-called voice-activated assistant, performs useful functions and otherwise works as advertised. For example, in many of Apple’s television advertisements, individuals are shown using Siri to make appointments, find restaurants, and even learn the guitar chords to classic rock songs or how to tie a tie. In the commercials, all of these tasks are done with ease with the assistance of the iPhone 4S’s Siri feature, a represented functionality contrary to the actual operating results and performance of Siri.

What do you think? Does Frank have a decent basis for his argument, or do you think he is just making a mountain out of a molehill?

Edwin Kee
Categories: Apple, Cellphones
Tags: Apple Inc, Siri