Project Phenix brings DRM to a new level

Fox, Warner, SanDisk and Western Digital have come together to promote Digital Rights Management (DRM) to a new level, where this online cloud backup solution that caters for movies which is known as Project Phenix (not a typo) will enable one to back up movies onto a range of portable storage devices, where they can range from SD memory cards to portable hard drives, seeing action on notebooks, tablets and smartphones later on. Developed by the Secure Content Storage Association, Project Phenix will feature technology that is compatible with UltraViolet, the Hollywood-backed solution that allows one to license movies in the cloud.

According to Bert Hesselink, chief technical officer of Western Digital Branded Products, “The SCSA will provide consumers with a digital solution for movies and TV shows that is as simple to use as DVD and Blu-ray discs. The SCSA solution will allow the consumer to store high definition purchased content, including copies of certain DVD content, in a secure, consumer-owned digital home library on a hard drive, along with their personal photos, music, and videos. Digital library content can be easily viewed inside the home on a TV, PC or tablet, or when owners are on the move with a portable library copy, providing mobile viewing even when a reliable Internet connection is not available, such as a plane, car, train or remote location.”

Edwin Kee
Categories: Uncategorized
Tags: Storage