Microsoft to kill off Windows Live and Zune brand?

In addition to changing its logo recently, it looks like Microsoft might be doing some major overhauling with its brand names as well. Apparently Microsoft is planning to kill off Windows Live and Zune next week when it announces the preview version of Windows 8. No reason to why Microsoft plans to do it, but we can assume it’s to bring everything together under one name instead of confusing consumers with multiple brands. After all, a lot of Windows Live services were accessible from non-Windows platforms via a web browser, which makes us wonder why it was called Windows Live in the first place.

According to The Verge, that broke the news, Windows Live apps will be renamed “Windows Communication”, while Windows Live ID will be renamed “Microsoft Account”, and Zune will fall under “Xbox Live for Windows”. As long as the services are good and usable, I guess it doesn’t really matter what Microsoft chooses to name them. What do you think?

George Wong
Categories: Computers
Tags: Microsoft, Windows, Windows 8