Call of Duty: Modern Warfare 3 hit $1 billion sales in 16 days

If you wonder why Activision churns out a new Call of Duty game each year, today’s announcement will shed some light. The company announced in a press release today that Call of Duty: Modern Warfare 3 has crossed the $1 billion mark in sales since its launch on November 8^th 2011m and it only took 16 days to achieve it. While it’s not really fair to compare box office sales against game purchases – Activision mentioned that it beat the record that Avatar (James Cameron’s film) set in 2009; the movie made $1 billion in 17 days.

Apparently the Call of Duty community also exceeds the combined populations of the cities of New York, Tokyo, Paris and Madrid. Talk about a lot of Call of Duty players! With supposedly no signs of sales slowing down, it looks like Activision won’t be pulling the plug on this cash cow anytime soon. Expect a new Call of Duty game next year, the year after that, and the year after that. I wonder how long the next game will take to achieve the same milestones?

[Press Release]

George Wong
Categories: Gaming
Tags: Activision, Call of Duty, milestone, modern warfare 3, sales