It seems that this technology was designed with the needs of Africa in mind after they discovered that broadband wireless internet in East Africa has been slowed down due to the power consumption required to access and download data. Their solution was to create a piece of technology that resembled a web proxy server, much like how Skyfire on the iPhone allows iPhone users to play/stream Flash content, and optimized communications between the smartphone and the proxy.
The proxies run in the cloud and the researchers claim that it can be used by smartphones pretty much anywhere in the world. The technology developed by the researchers is now being developed for deployment although it appears that its priority is aimed at those in developing countries such as Africa, although for all we know, enterprising companies could acquire the license to this technology and offer it up as a consumer service for those of us looking to save a bit of battery.