While Polaroid cameras have slowly started to fade away in today’s world of digital photography, it looks like the company has a plan to stay relevant by reinventing the instant camera. Today, Polaroid announced the Z340: an instant digital camera that gives the same snap and share experience as its older cameras, but with the added benefits of being digital.
The Z340 is basically a combination of a full-function 14.0-megapixel digital camera and a ZINK printer (which by the way is a very impressive technology which we covered way back in 2007) that allows it to deliver the same old classic 3×4″ prints without the use of ink. Users can also choose to keep the Polaroid Classic Border Logo, or print out full bleed and contemporary 3×4″ photographs.
The Z340 packs a 2.7″ LCD screen for viewfinding and selecting photos to print. Photographs can be automatically saved to the on-board SD card which means the physical copies aren’t going to be the only copies you have. On-board editing features let you review and crop photographs as well as add custom effects to spice things up as well.
The camera can only hold 10 sheets of the ZINK photo paper at one time, and it won’t work with any other types/brands of photo paper (as expected).
The Polaroid Z340 is available now with an MSRP of $299.99 from major online retailers and starting tomorrow at Polaroid.com. Polaroid ZINK 3×4″ Paper is also available at an MSRP of $19.99 (a pack of 30 sheets).
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