Nokia has put all of their proverbial eggs into Microsoft’s basket with Windows Phone, and it looks like they’re going all out to not only make sure that their devices kick off, but to ensure that Microsoft’s Windows Phone 7.5 platform takes out in the way that it should. A recent announcement by Nokia revealed a part of their plan in helping their smartphones and the Windows Phone platform take off.
The Finnish company recently announced that they would attempt to reel in developers for the Windows Phone platform. They plan to accomplish this by offering developers help with marketing, as well as help in entering markets where Nokia is strong in, such as China. The company will be working on a program with Microsoft to help developers translate and to market their apps in those countries.
Smartphone users are probably aware that the apps play a big role in helping them determine which platform to go for. While a platform may look good on paper with its features, the lack of apps may turn some users off. If Nokia and Microsoft plan to make Windows Phone work for them, targeting and attracting developers might be a good way to start.
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